Today the campaign came alive! I met up with my friend Jeff from DSJ Dimagination and we drafted the first parts of the storyboard. I would like to introduce everyone to Sergio Ochoa, the Car Whisperer!

The story is developing as I write this but the main premise is that the Car Whisperer is able to talk to cars and really understand what they are thinking and how they are feeling. There is one car however that speaks to him, and that car just happens to be the Tesla Roadster. The Roadster and the Car Whisperer become confidants and form a strong connection which sways the Roadster to share with the Car Whisperer information about the future of the auto industry that Tesla can use to their advantage.

Below in a picture of a storyboard doodle that we worked on. If this project makes it to the big time, this could be worth a lot of money :). I am keeping it in a safe place just in case it needs to go to auction in the future!

* Original image by Balazs Hajdu – Red Clover Media