Resume

E M P L O Y M E N T

Marketing Manager – Product, Web & Social Media | NTT | San Jose, CA | Jun 2013 – Present

Recruited to this communications company as a Marketing Manager to lead the product, web and social media strategy for NTT America Global Solutions. Reporting to the Director of Marketing, I am responsible for creating and implementing marketing strategy and processes that our 100+ person start-up organization can leverage. Areas of focus include product and digital marketing, demand generation, communications and social media.

  • Create and execute integrated marketing plans to generate awareness and demand using a variety of marketing tools (email, social media, web, video, and blogs), metrics and ROI targets.
  • Work with marketing counterparts to develop lead generation programs that build demand for the brand and deliver high quality leads in alignment with product marketing initiatives.
  • Lead the development of a comprehensive and scalable social media marketing program. Guide departments and roles across the organization on integrating innovative social media marketing concepts into all applicable customer-facing marketing initiatives. Oversee company activities across all relevant social media platforms (Twitter, Facebook, LinkedIn, etc.).
  • Develop competitive positioning and messaging that differentiates our products and solutions, focuses on target audiences and speaks to customers and prospects in a language they can understand.
  • Create beautiful, compelling and easy-to-understand marketing content and collateral (brochures, datasheets, presentations, whitepapers, playbooks, case studies, videos, blogs, web pages, webinars and press releases) ensuring consistency of design and alignment with brand strategy.
  • Work with agencies to manage the development of creative assets and campaigns to support marketing goals.
  • Work with cross-functional teams on creating the go-to-market strategy for new products and services and manage the implementation of launch plans. Develop positioning and messaging, collateral, programs, communications and training for sales teams to successfully drive adoption of offerings.
  • Communicate the value proposition of our products to the sales team and support selling efforts with the latest tools, messaging, assets, programs and campaigns.
  • Perform quantitative and qualitative market analysis and research and develop in-depth knowledge of the industry and competition, keeping informed of competitive product offerings, sales strategies and their underlying technologies. Gather insights to improve marketing plans, explore new product opportunities, drive the product roadmap and stay a step ahead of the competition.
  • Develop a deep understanding of our customers and recognize their needs, pain points and opportunities. Be an expert on their buying criteria, how they buy and what motivates them to purchase.
  • Be a brand advocate and spokesperson and evangelize the company and its products at industry events.
  • Manage US website and ensure that all marketing content is consistent with overall business objectives. Update product pages to reflect new capabilities, product differentiators and industry trends. Direct website design to ensure a compelling marketing sell online.
  • Juggle multiple projects while being able to meet deadlines and ensure objectives are met within designated scope and budget.

 

Marketing Consultant – Demand | VMware | Palo Alto, CA | Aug 2012 – Jun 2013

Recruited to this software company as a Marketing Consultant to execute and manage product and solution based demand generation programs responsible for bringing in more than 44,000 leads and $40.1 million per year. Working alongside the Americas Demand Marketing team, social media strategy was implemented that in a six month period, brought in 4% of total leads translating into $860K of won opportunities. 

  • Created and managed online programs focusing on lead generation, customer engagement and brand awareness.
  • Executed integrated marketing plans leveraging live and on-demand webcasts, virtual trade shows, email, website, paid search, display advertising and social media.
  • Worked with creative agencies to define strategy for online campaigns and oversaw planning, execution and reporting. Campaigns included social media (LinkedIn, Twitter & Facebook) and influential blogger programs.
  • Partnered with Product Marketing to develop campaign content focused on solution benefits and customer pain points, while ensuring consistent messaging across all communication channels.
  • Oversaw execution of 25 webcasts per quarter in three languages (English, Spanish and Portuguese) with a per event average of 1000 registrants and 30% attendance rate.
  • Managed and executed semi-annual virtual conference sponsored by top Silicon Valley companies with more than 10,000 registrants and an average 40% attendance rate.
  • Compiled advanced reporting on performance of programs and presented findings to cross-functional stakeholders. Analyzed data, identified success factors and introduced new campaigns based on previous performance of programs.
  • Worked closely with Operations and Sales teams to ensure all leads were correctly routed, followed up on and tracked.

 

These are some examples of the online program components that are leveraged when broadcasting webcasts.

YouTube Webcast Channel

Upcoming Webcasts

Presentation Console

 

Below are screenshots of the VMware online forum that takes place semiannually in partnership with Silicon Valley companies.

Registration Page

Plaza

Resource Center

Auditorium

 

Exhibit Hall

Booth

Networking Lounge

Game Room

 

Marketing Consultant | Freelance | San Jose, CA | Oct 2011 – Jun 2013

Worked with companies and business professionals to create and execute a wide range of digital marketing and communication strategies to achieve desired results. Strategies included web design and implementation, analytics, branding, content, public relations, social media, video, email, mobile, SEO and SEM.

  • Designed and built scalable and easy to use websites and landing pages with analytics and reporting tools.
  • Developed and executed a variety of digital marketing strategies to promote clients and build their brand.
  • Implemented and monitored SEO and SEM strategy to drive traffic, increase conversions and generate leads.
  • Implemented social media strategy to create communication channels between clients and customers.
  • Created and implemented email marketing campaigns to engage and nurture new and existing customers.

 

Here are some examples of the projects for which I am currently developing digital marketing and communication strategies.

Small Business

Start Up

This is a social media campaign I created in order to get the attention of one of my favorite companies. You can find more information about the campaign here and read what others had to say here.

Website

Blog

Splash Page

 

Marketing Manager – Product and Partner | Brocade | San Jose, CA | Jul 2008 – Sep 2011

Recruited to this networking company as a Marketing Associate then given management responsibilities in January 2009. Reporting to the Director of Partner Marketing, I managed a team of two and led the marketing and communications strategy for a product portfolio with yearly revenues of $51 million. Areas of responsibility included marketing strategy planning and execution, new product launches, branding, corporate communications, revenue forecasting and budget planning.

  • Developed and executed the product and online marketing strategy with the goals of increasing revenue and market share. Over the course of two years, revenue increased by 28 % to $10.7 million, market share grew by 16 % and we realized a 114 % return on investment (ROI).
  • Partnered cross-functionally with teams in engineering, product management, product marketing, sales and finance in the development of new products and solutions. Planned and executed comprehensive launch plans with focus on creating awareness, generating demand and driving revenue.
  • Created and managed sales and lead generation programs responsible for bringing in revenue for the company, channel, field and OEM partners.
  • Promoted the company and brand using a mix of traditional and online marketing tools (advertising, sales promotions, public relations, web design, social media, email and video) to maximize the reach of our message to our audience.
  • Leveraged social networking platforms (Facebook, Twitter, LinkedIn, YouTube and Flickr) to build credibility, generate buzz and reach buyers directly. Built and maintained a high level of consumer engagement via online communities helping to acquire new fans and increase the company’s social media presence.
  • Created compelling messaging and content for multiple audiences (sales kits, presentations, whitepapers, datasheets, solution briefs, brochures, videos and webcasts). Communicated the benefits of our products and services to the sales force and provided them with the necessary tools to sell.
  • Defined the high level strategy for tradeshows and events (budget, theme, messaging, audience, PR, lead generation, content, collateral, training and agency involvement) and served as a representative for speaking opportunities.
  • Led the portfolio pricing strategy and negotiations with partners, analyzed demand and trends and made price modifications as necessary to maximize profit, margins and market share.
  • Participated in the quarterly revenue forecast process, tracked contra and MDF, authorized program claims and collaborated with finance on funds accrual and release.
  • Identified and prioritized marketing budget needs, and managed disbursements of funds.

 

Below are a few samples of my work. These are some of the deliverables created for product launches and marketing campaigns.

Microsite

Video

Video

Flyer

 

DataSheet

At-a-glance

Whitepaper

Quick Reference Guide

 

Marketing Coordinator Intern | Symantec | Cupertino, CA | Jun 2007 – Nov 200

Seeking to gain high-tech marketing experience, I joined this software company as a Marketing Coordinator Intern. Reporting to the Director of Enterprise Marketing, I led a cross functional team tasked with integrating social media into the online marketing and communication strategy and streamlining the collaboration process.

  • Created and implemented an online marketing hub consisting of an intranet website and repository designed to house content and centralize the department’s marketing and communication efforts.
  • Increased the visibility of the company by using social media, video, email marketing, SEO and CRM to drive traffic to landing pages populated with targeted content designed to move visitors into the sales pipeline.
  • Positioned the company as an expert and leader in the IT field by publishing company and industry news, making contributions to the education of the marketplace and providing valuable content across various social networking, blogging and video sharing channels.
  • Worked closely with agencies to create content and collateral to supplement our marketing campaigns, lead generation programs, trade shows and events.

 

Marketing Consultant | Spotlight Consulting | San Jose, CA | Jan 2005 – June 200

Upon returning to school to attain a bachelor’s degree, I developed my professional skills by providing consulting services to small businesses and university students. In the spring of 2008, I advised a team of San Jose State University students in creating a go-to-market strategy for the annual bay area Cisco-Deloitte Battle of the Bay business case competition. The team advanced to the finals and competed against teams from Stanford University and UC Berkeley, placing second out of 63 bay area teams.

  • Researched market conditions and implemented marketing strategy to achieve business goals.
  • Reviewed communication strategies and made suggestions on how to grow and strengthen the brand.
  • Analyzed websites and made recommendations on improving technical, content and design elements.
  • Coordinated and oversaw the execution of advertising, promotional and communication programs.

 

This is the presentation that gave San Jose State University a 2nd place finish at the Cisco-Deloitte Battle of the Bay competition.


Sr. Personal Banker | Chase Bank | Cupertino, CA | Feb 2000 – Dec 200

Due to an interest in finance, I joined this financial institution as a teller. Over five years, my responsibilities increased and I was promoted to Sr. Teller in 2000, Personal Banker in 2001 and Sr. Personal Banker in 2002 with an expanded role including marketing responsibilities. Reporting to the Vice President, I led all marketing and sales strategy for the consumer banking portfolio.

  • Led a team of five in executing sales and marketing campaigns responsible for growing bookings by 427% from $11 million to $58 million yearly.
  • Grew revenue from $1.1 million to $5.8 million annually over a period of three quarters.
  • Established partnerships with brokers and realtors bringing in 15 % of total revenue through referrals.
  • Improved customer satisfaction by 25 points to 87% increasing the branch’s ranking to the number one spot out of 20 branches in the district.

 

E D U C A T I O N 

Stanford University – Strategic Decision and Risk Management Certificate. 2013 (expected).

San Jose State University – B.S. in Business Administration, MIS concentration.

 

S K I L L S

Professional

  • Traditional Marketing
  • Online and Digital Marketing
  • Branding and Messaging
  • Marketing Communications
  • Public and Media Relations
  • Market Research and Analytics
  • Web Design, SEO and SEM
  • Social Media Marketing
  • Content and Collateral Development
  • Project and Program Management
  • Email and Direct Marketing
  • Product Launches

Technical

  • Microsoft Office
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • Google Webmaster Tools
  • Google Analytics
  • Google Adwords
  • WordPress
  • HootSuite
  • HTML and CSS
  • Salesforce.com
  • Marketo, Eloqua


C E R T I F I C A T I O N S

  • 2013 (expected) – Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM)
  • 2013 (expected) – Google AdWords
  • 2013 (expected) – Google Analytics
  • 2013 (expected) – HubSpot Inbound Marketing
  • 2013 (expected) – HootSuite Social Media
  • 2008 Negotiating for Results, Vantage Partners
  • 2008 Communicate to Influence, Decker Communications
  • 2008 Managing Time and Multiple Priorities, National Management Institute
  • 2008 Emotional Intelligence and Interpersonal Communication, Emmerling Consulting

 

A W A R D S  &  H O N O R S

 

L A N G U A G E S

Fluent in English and Spanish.

 

  • Frankcmr

    With such a great repertoire … (and you can substantiate your Resume) … tell me Tesla has already hired you ?
    Frank of Teaneck NJ